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The new ONE° 15 Marina Club in Singapore is shaping up to
become one of the region’s latest ‘must visit’ society
hotspots – a
unique and exclusive club for yacht owners, crews and those
who love and embrace the waterfront lifestyle. Named after its
strategic location, one degree 15 minutes North of the equator, ONE°15
is
situated at the heart of the exclusive Sentosa Cove enclave that
is developing
as one of the world’s most integrated waterfront lifestyle
communities.
If your idea of a Yacht Club is a traditional atmosphere of trophy
cabinets, an engraved board with a list of commodores going back
to the
days of racing smacks and paid hands, and a smoky bar with crusty
old
seadogs swapping yarns, you won’t get it at ONE°15. For
this is something
straight out of modernist cyberspace and geared to the needs of the
21st
century; more Wally Yacht than Camper and Nicholson. ONE° 15
is
the brainchild of Singaporean Arthur Tay, who has thrown all of the
old
traditions out of the box to produce a club that in every way is
the epitome
of the modern Asia – dynamic, innovative and, above all, luxurious.
Asians
are the supreme followers of prestigious luxury branding, as the
old class
structure has disappeared to be replaced by the display of wealth
as the
benchmark of class. In Asia, if you have wealth you have it on display
as proof, hence the rise of Asia as one of the world’s biggest
markets for
designer goods and services, within which ONE°15 Marina Club
has been
clearly positioned to be a part of.
Standing by the marina basin in front of his clubhouse, Chairman
Arthur
Tay explained the charm of Asia’s new lifestyle destination, “The
ONE°15
Marina Club brings together all of the elements of the new waterfront
lifestyle that is fast emerging in Singapore. The ONE°15 Marina
Club
will be more than a world-class marina where you can admire some
of the
world’s most beautiful boats and mega-yachts, it will be the
place to hang
out with the ‘who’s who’ in the industry and society,
watch the sunset and
appreciate the finer things in life”.
General Manager David Brightling claims that ONE°15 Marina Club
is unique and he has a clear vision of his role. “I came to
ONE°15 recently
from 30 years managing clubs in North America and Hong Kong, and
quite simply I have never seen anything like it. We have more of
a resort
feel than in any other club I have been and more of a lifestyle focus
than any
marina. We are unique, contemporary and exclusive, and in a location
that
rivals long-established jetset destinations such as Monte Carlo or
Portofino.
Our Chairman Arthur Tay has created a unique property in the world-
class location of Sentosa Island. This is the hardware and my challenge
is
to develop the software: the staff and the systems to deliver an
unrivalled
experience for our members.”
Any doubts that this formula is unworkable were dispelled with a
stay at the club in the soft opening period, prior to the official
opening at
the end of September. The service from the multi-cultural staff and
the
quality of the food was excellent, despite the club still building
up to full
operations. Conveniently located just ten minutes away from the Central
Business District of Singapore, the ONE°15 marina has berths
for 270
boats, including 13 for superyachts up to 80 metres in length. As
expected
for such a prestigious property, the extensive member facilities
include a
designer infinity pool, spa, fully equipped fitness centre, ballroom,
bars,
formal Chinese restaurants and a more casual Bistro. Accommodation
for
members is well catered for, with 24 deluxe rooms, four suites and,
uniquely
for Singapore, there are two plush houseboats each with four cabins.
Overnight accommodation starts from SG$380 per night (US$250).
ONE°15 is exclusively for members and guests, although visiting
yachts
are welcome and berthing fees include temporary club membership.
Membership numbers are currently quoted at just under 2,000 and the
list
is to be capped at 4,000 members, with membership transferable after
three
years. Getting in on the scene, the membership entrance fee makes
the most
of the lucky Chinese number 8 and is priced at SG$38,888, (US$25,650)
having increased from the launch price of SG$23,888 (US$15,750).
This is
joined by a monthly fee of SG$95 (US$63).
Although there is a sprinkling of sailing yachts in the marina basin,
Asia
is predominately a power boater’s base and ONE°15 is uniquely
placed as a
gateway to one of the world’s last relatively undiscovered
cruising grounds,
the Riau Islands of Indonesia, some 20 miles south. ONE°15 is
also the
venue in April for the annual Boat Asia exhibition, which this year
hosted
over 40 boats on water and greeted 10,000 visitors.
ONE°15 Marina Club fits in with the way Singapore is fast re-inventing
itself. Previously perceived as a conservative Asian hub, the city
of
Singapore’s new generation are becoming more adventurous and
less
worried about being fined if they chew gum and don’t flush
the toilet.
Singapore is fast becoming the trendy hot spot of South East Asia
with its
‘Durian’ – a futuristic National Theatre and Arts
centre building with a
roof that resembles that much-prized smelly Asian fruit delicacy.
Further
embracing the capitalism of the international traveller, after much
public
debate, last year the Government agreed the build and operation of
two
gambling casinos, one of which will be located near the ONE°15
Marina
Club. Breaking the mould of the typical marina yacht club, ONE°15
Marina
Club joins a unique string of new lifestyle-orientated yacht clubs,
such as
the Sir Norman Foster-designed Yacht Club de Monaco, Yacht Club Costa
Smeralda and the Serrenia Marina on the Red Sea, to remind the glamour
set the yacht club is the place to be.
www.one15marina.com
W|042| Boat Owner ME OCTOBER 2007 words: Mike Derrett Photography:
Roslan Rahman/AFP/Getty Images
ONE°15 MARINA CLUB • TRAVEL
Major Yachting Events in Singapore:
January: Singapore Straits Regatta – www.straitsregatta.com
April: Boat Asia – www.boat-asia.com
July: RSYC Regatta – www.rsycregatta.org
August: Western Circuit Sailing Regatta – www.westerncircuit.com
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New Year celebrations:
Singapore is embracing the waterfront
and marine lifestyle, using the rebuilt foreshore as an event venue.
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