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mike derrett marine is a leading independent consultancy in the marine industry, operating on an international basis.Through our strategic insight and depth of experience of the global marine industry, we reduce uncertainty for our clients enabling them to develop realistic business plans and distribution networks." Mike Derrett entered the marine industry in 1973 and held sales
and marketing positions in leisure, commercial and military boat
sales, marine equipment distribution and as General Manager of a
high volume watersports equipment manufacturer. mike derrett marine was formed in 1989 to provide a cost-effective marketing service to the marine industry. We carry out market research, strategic planning and establish dealer networks for our clients on a world wide basis. We also prepare promotional campaigns founded on detailed research and realistic strategies. |
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mike derrett marine: |
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has worked with a vast range of companies and organisations in the marine industry throughout the world including:
Brunswick Corporation USA
Since inception we have built a reputation for carrying out quality projects in the marine industry in over 45 countries Our speciality is the developing marine markets of the world and the business is recognised as one of the leading authorities on the marine industry in Asia and the Middle East |
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Mike Derrett with Jamal Al Shaali
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The Al-khorayef Group in the Kingdom of Saudi Arabia is a major business group with diverse interests, one of which is the marine division with outlets throughout the Kingdom. The division holds several major marine distributorships such as Volvo Penta, OMC and Yamaha. mike derrett marine worked with the management of the division on a review of the company's operations with the objective of preparing a marketing plan. The project included qualitative market research into the buying pattern of marine engines, equipment and accessories in the Kingdom. As a result of the project the company was able to identify areas of future opportunity and restructure its organisation for maximum effectiveness.
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The British Marine Industries Federation is the trade body representing over 1,400 members of the British marine industry. The federation is proactive in developing export opportunities and in 1993 identified new boating markets for additional research. South East Asia was identified as a priority market and mike derrett marine was successful in winning the contract to carry out the research, which was jointly funded by the BMIF and a UK Government EMRS grant.The completed project identified the many different factors to be taken into account when entering the leisure boating market in this region and the associated report and database have been widely used by UK companies.
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The National Marine Manufacturers Association is the trade body
for the American marine industry and in 1997 undertook a programme
of initiatives aimed at increasing the awareness of American companies
to overseas opportunities.
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Swedish engine manufacturer Volvo Penta
is one of the world's largest suppliers of marine inboard engines and
the UK is one of their major European markets.
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Riva is perhaps the most famous luxury boat manufacturer in the world and is a name that is synonymous with lifestyle yachting. In 1994 mike derrett marine worked with the management on a complete review of the product range and marketing activities. More recent activities have included helping the company establish a world-wide distribution network.
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mike derrett marine was a listed consultancy for the Department of Trade and Industries Marketing Initiative scheme which was set up to provide top flight strategic marketing expertise to small and medium sized UK companies.
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